Case Study: 7-Eleven Hawaii
7-Eleven Hawaii Now Powered by SMS Marketing!
7-Eleven Hawaii is a group of 62 locations of the world-renowned convenient store chain. Using Trumpia’s software, they were able to grow business by sending weekly product specials, building their contact database, and driving traffic to their stores.
http://www.7elevenhawaii.com/The Challenge
7-Eleven Hawaii wanted a quick and easy way to send promotions to all their customers, but paper coupons are a nuisance to remember and carry. 7-Eleven needed a digital marketing solution that was easy to use and could handle the sheer volume of coupons they would need for all of their locations.
“If that still doesn’t get them to redeem the coupon, we [have] an even stronger coupon sent a week later, and the beauty of the Trumpia system is that it’s automated.” Edna Ching, Merchandising Manager of 7-Eleven Hawaii
Our Solution
7-Eleven Hawaii first used Trumpia for the Oahu locations. They created the mobile keyword “PROMO.” ill out the form on the left to view the full case study!
*Please note that this campaign is no longer active. Also, proper disclosure is required when advertising your mobile keyword. It is recommended that you consult with your legal counsel to ensure you are compliant with current regulations.
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