Best Practices

Here at Trumpia we want you to have the most successful marketing campaign possible. We have compiled a list of the most effective techniques for cross-channel marketing.

Please note that it is your responsibility to ensure that you are fully compliant so please be sure to check all relevant industry and carrier regulations. For more ideas, check out how our customers have successfully used Trumpia to run their campaigns on our case studies page and industry pages!

General Tips

Collect your own contact list through opt-in features; never rent or purchase lists.
Frequency matters - Avoid sending more messages than the initial number you set in your opt-in welcome message.
Specify the end dates of promotional campaigns to encourage customers to act quickly.
Include a compelling call-to-action and incentives to encourage a response from your audience, ie: "Shop online today and save 15% off your entire purchase!"

Make sure all message content is relevant to your target audience.
Test messages thoroughly before sending, making sure all links are active and spelling is correct.
Send messages at appropriate times of day, avoiding early mornings and late nights.
For promotional messages, deliver at optimal times during business hours to bring in quick traffic.

SMS

Choose a short and easy-to-remember mobile keyword that associates with your business or promotion.
Make sure keyword advertisements abide by CTIA rules and regulations by including:
- A brief description of program
- Instruction on how to opt-out
- Frequency of SMS campaign
- Terms & Conditions
- Lingo: 'Msg&Data rates may apply'

Display keywords on flyers, store signage, and other highly visible places for increased exposure.
Put your organization name at the beginning of the text so customers can easily identify who the message is from.
Save text space by using abbreviations and shortened words like "thru" instead of "through".
Leverage the instant delivery and high open rates of SMS by sending messages during business hours to drive in traffic.

Email

Keep subject lines concise and catchy, including calls-to-action to increase open rates and numbers to make your content quantifiable.
Immediately state the purpose of the email in the title or the beginning of the email body.
Have a good balance of both text content and images to improve deliverability- generally a 60/40 plain text to image ratio.

Make sure your HTML and plain text content match up, otherwise the risk of your email being marked as spam will increase.
Your font size should stay between 8pt and 14pt. Messages with font sizes that are too small or too large can trigger spam filters.

Social Media

Interact with customers on a personal level by posting questions, sending a direct message, and replying to comments to drive activity.
Feedback, criticism, and comments are public - be ready to respond quickly and as accommodating as possible, keeping in mind social media etiquette.
Encourage likes, shares, comments, and retweets to increase visibility and exposure on news feeds to spark word of mouth marketing.

Frequently update social media accounts with relevant and interesting posts that appeal to your audience.
Promote social campaigns through other marketing channels like email, SMS, and voice broadcast.
Include pictures, links, and promotions in your posts to grab audience attention.
Use Facebook Like-gating to build your social fan base by offering incentives to people who like your page.

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