Case Study: 87th Force Support Squadron
87FSS Marketing uses mass texting and multiple keywords to boost event attendance, and keep troops informed about events they’re interested in on Joint Base McGuire-Dix-Lakehurst.
The 87th Force Support Squadron (87FSS) Marketing office at Joint Base McGuire-Dix-Lakehurst coordinates and advertises programs for the troops and families that live on the mega-base.
http://gomdl.com/The Challenge
Joint Base McGuire-Dix-Lakehurst is a very large base, and the 87FSS needed a way to inform the large number of people who live there of upcoming events so there could be better attendance. With their previous methods for communication, they found it difficult to effectively cover a large range of facilities and reach their entire audience. This unfortunately meant programs were slipping through the cracks because of low attendance.
“We are definitely seeing more interest and excitement about our events now that we can send the information directly to our customers. And with the fact that people can now opt-in for the exact information they want to know, we are building customer relationships that we wouldn't have been able to maintain before.” Catron Holland, Marketing/Publicity Assistant & Social Media Director
Our Solution
Using Trumpia’s text messaging capabilities, the 87FSS Marketing setup different keywords for different program types such as concerts, BBQs, and movie nights. Fill out the form to view the full case study!