Case Study: Gospel Truth Magazine
Gospel Truth Magazine collects over 10,000 contacts in a month, to which they send promotions and alerts.
Rock and Roll has Rolling Stones Magazine. Urban Hip/Hop has The Source and now Gospel has Gospel Truth Magazine (GTM). Gospel Truth Magazine is a publication of Worldwide Gospel Records telling the truth about the Gospel Music Industry in a unique fashion that is appealing not only to Gospel Music lovers and to the church community but to all who seek entertainment and news information. GTM service expands to print, television, radio and the internet, including GospelTruthRadio.com and more.
The Challenge
Gospel Truth Magazine(GTM) wanted to expand their subscription based publication and get users engaged in promotions, sweepstakes, and music news. Because SMS is a push marketing vehicle, it can help stimulate existing customer loyalty through 1:1 communications via consumers’ personal device.
Our Solution
Gospel Truth Magazine (GTM) utilized multiple channels to advertise the keyword “Believe” and “Truelove” on a shared short code. Fill out the form to view the full case study!
*Please note that this campaign is no longer active. Also, proper disclosure is required when advertising your mobile keyword. It is recommended that you consult with your legal counsel to ensure you are compliant with current regulations.