Case Study: HighFive Frozen Yogurt
By sorting customers based on which location they visited, HighFive Yogurt sends branch-specific promotions.
HighFive Frozen Yogurt is a yogurt chain that lets customers build their own personalized yogurt desserts. With multiple locations spread out across Florida, HighFive Frozen Yogurt used Trumpia’s mobile marketing software to drive traffic to their stores with targeted coupons and messages.
The Challenge
HighFive Frozen Yogurt was searching for a text marketing software that not only could send texts, but also offer coupons, collect contact information, and sort their customers in location based groups. All this while being “reputable and following legal rules” according to their Marketing Director, Amy Moler.
“The software is easy to learn and user-friendly. We can definitely change a day’s sales with a message, even during a hurricane!” Amy Moler, Marketing Director for HighFive Frozen Yogurt
Our Solution
HighFive Frozen Yogurt found what they were looking for in Trumpia. Of course they could send text messages and coupons on a mass scale. But with Trumpia, they were also able to create separate contact databases for each of their locations, so each branch could market independently as they needed. Fill out the form to view the full case study!