Case Study: Katch
Katch uses SMS to help their insurance provider client achieve a 15% conversion rate from all leads.
Katch is an award winning software company, best known for enabling brands to engage and monetize visitors to their website – even those that don’t transact. As a premium service for larger clients, Katch also works as a marketing agency, sending messages on their behalf.
The Challenge
Katch handled messaging for one of their clients, an insurance provider, who would consistently receive a large volume of emails from insurance customers. But due to the sheer number of messages, an exorbitant amount of time was needed to organize, categorize, and respond to inbound messages, leading to low response times and missed opportunities.
“Trumpia’s Auto Campaigns are far more efficient, especially since there is currently only one team member here who’s in charge of the platform. It also makes the time in which we re-market to the individual instant, rather than waiting a full day to re-market in a bulk send.” Adrian Nam, Senior Marketing Manager at Katch, LLC
Our Solution
First, Katch wanted to test the efficacy of texting by using it to manually send messages such as enrollment deadline reminders, insurance quotes, and agent information.
After experiencing positive results, they decided to apply Trumpia’s automation tools. This gave them a much faster turnaround, and allowed them to send the right messages to the right recipients at the right time, all automatically.
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