Why Email Works
- 86% of business professionals prefer to use email when communicating for business purposes
- 59% of business-to-business marketers say email is the most effective channel for revenue generation.
- Consumers who purchase products through email spend 138% more than those that don’t receive email offers.
- Segmented email campaigns have an open rate that is 14.32% higher than non- segmented campaigns.
- Click-throughs are 100.95% higher in segmented email campaigns than non-segmented campaigns.