Best Practices
Here at Trumpia we want you to have the most successful marketing campaign possible. We have compiled a list of the most effective techniques for cross-channel marketing.
- • Keep subject lines concise and catchy, including calls-to-action to increase open rates and numbers to make your content quantifiable.
- • Immediately state the purpose of the email in the title or the beginning of the email body.
- • Have a good balance of both text content and images to improve deliverability- generally a 60/40 plain text to image ratio.
- • Make sure your HTML and plain text content match up, otherwise the risk of your email being marked as spam will increase.
- • Your font size should stay between 8pt and 14pt. Messages with font sizes that are too small or too large can trigger spam filters.
Please note that it is your responsibility to ensure that you are fully compliant so please be sure to check all relevant industry and carrier regulations.
For more ideas, check out how our customers have successfully used Trumpia to run their campaigns on our case studies page and industry pages!
For more ideas, check out how our customers have successfully used Trumpia to run their campaigns on our case studies page and industry pages!