Best Practices
Here at Trumpia we want you to have the most successful marketing campaign possible. We have compiled a list of the most effective techniques for cross-channel marketing.
- • Choose a short and easy-to-remember mobile keyword that associates with your business or promotion.
- • Display keywords on flyers, store signage, and other highly visible places for increased exposure.
- • Make sure keyword advertisements abide by CTIA rules and regulations by including:
- - A brief description of program
- - Instruction on how to opt-out
- - Frequency of SMS campaign
- - Terms & Conditions
- - Lingo: 'Msg&Data rates may apply'
- • Put your organization name at the beginning of the text so customers can easily identify who the message is from.
- • Save text space by using abbreviations and shortened words like "thru" instead of "through".
- • Leverage the instant delivery and high open rates of SMS by sending messages during business hours to drive in traffic.
- • For more details on best practices for text messaging, download the PDF here.
Please note that it is your responsibility to ensure that you are fully compliant so please be sure to check all relevant industry and carrier regulations.
For more ideas, check out how our customers have successfully used Trumpia to run their campaigns on our case studies page and industry pages!
For more ideas, check out how our customers have successfully used Trumpia to run their campaigns on our case studies page and industry pages!