Best Practices
Here at Trumpia we want you to have the most successful marketing campaign possible. We have compiled a list of the most effective techniques for cross-channel marketing.
- • Collect your own contact list through opt-in features; never rent or purchase lists.
- • Frequency matters - Avoid sending more messages than the initial number you set in your opt-in welcome message.
- • Specify the end dates of promotional campaigns to encourage customers to act quickly.
- • Include a compelling call-to-action and incentives to encourage a response from your audience, ie: "Shop online today and save 15% off your entire purchase!"
- • Make sure all message content is relevant to your target audience.
- • Test messages thoroughly before sending, making sure all links are active and spelling is correct.
- • Send messages at appropriate times of day, avoiding early mornings and late nights.
- • For promotional messages, deliver at optimal times during business hours to bring in quick traffic.
Please note that it is your responsibility to ensure that you are fully compliant so please be sure to check all relevant industry and carrier regulations.
For more ideas, check out how our customers have successfully used Trumpia to run their campaigns on our case studies page and industry pages!
For more ideas, check out how our customers have successfully used Trumpia to run their campaigns on our case studies page and industry pages!